About Us
Whether your thinking about franchising in California, Texas, Florida, New York or anywhere in the United States, The Franchise Maker® provides an arsenal of resources and has the virtual infrastructure to turn any type of business into a Franchise System. Services are custom tailored to help clients through the entire franchise process and beyond.
The Franchise Maker® is led by entrepreneur and experienced businessman, David R. Waldman, who has spent the last seventeen years working with franchise organizations. After working for some of the most well-known franchise systems, David has witnessed the power in franchising. David is passionate about franchising and has seen that when a franchise structure is built correctly in conjunction with a franchisee-friendly culture, the loyalty built within the franchise system excels the entire system to greatness.
For years, David heard the horror stories from businesses that have spent tens of thousands of dollars to franchise their business by franchise development firms with little real world experience who also did a variety of other things besides just create franchise systems (as the saying goes: “Jack of all trades, master of none.”). Or worse yet, franchise attorneys who simply just provided franchise documentation (at a lofty price tag) without any supporting materials, training or assistance. As a result, David saw many of these businesses that went to franchise either fail or end up in litigation within the first few years. The bottom line is that these businesses were taken to franchise and not given the proper support or should not have been taken to franchise in the first place. The tragedy here is not just a failed franchisor, but those franchisees who invested their time and money (making life changing decisions to purchase the franchise) into an unprepared, flawed system leaving them with a bitter attitude against franchising.
It was time to stop the bleeding and bring some integrity back into the franchise development arena. When the franchisor has a solid system, the franchisees succeed and in David’s experience that is what makes franchising so powerful. So, The Franchise Maker® was born with the mission of taking businesses through the franchise process without spending a fortune (or anything close to what has been previously accepted as a normal investment) while focusing on franchise development only and providing clients with teams of professionals to help with every detail of their franchising business. Besides from creating the necessary franchise disclosure documents (all done in-house, not sub-contracted out to third parties), David created these teams to assist clients through the various aspects of franchising for the purposes of further strengthening their business model, therefore adding intrinsic value to their franchise offering.
David has experience in building foundations for companies who wish to grow. After earning a degree in Psychology, he became the youngest General Manager of a restaurant chain (the entire 186 unit chain) in San Diego. Other work experiences include: Director of Human Resources, Food and Beverage, Director of Franchise Sales, Director of Operations and Director of Business Development for large Franchise organizations. This experience gives The Franchise Maker® a competitive edge above other Franchise Development Services.
The Franchise Maker answers the “How To Franchise” question and provides you with a Full Service Packag" assisting you through all stages of franchise development resulting in a successful Franchise System. Initially, we will determine if franchising is the right vehicle for expansion. If it is determined that is, The Franchise Maker will: customize a strategy for your franchising business, establish your franchise structure, create all the Franchise Disclosure Documents, provide support materials for your operation, create the applicant qualification process, discovery day, assist in the development of your franchise training program while providing ongoing consulting as your franchise system evolves. As a client, our entire Team of Franchise Professionals are at your disposal.
A Small Sample of Our Franchise Teams Ready to Service You. Click on any service title for additional information:
We have over 8 Franchise Attorneys that will review, make changes and file the Franchise Disclosure Documents (formally known as the UFOC) in the various the States you choose. They have well over 85 years of cumulative Franchise law experience ranging from National Corporate Franchise Council to work experience with the California Department of Corporations. We will pair you up with the attorney most compatible with your personality.
We have attorneys who specialize in domestic trademark law and international trademark law. Depending on the complexity of your situation, will determine which attorney we will assign to you.
These guys are necessary to help you create the Development Company which is the entity that is in the business of offering franchises. Your current corporation remains separate from your franchising business to segregate the extent of liability. If you have attorneys that can do this for you then use them. Remember all of our attorneys work with our clients at fixed rates, none of this hourly nonsense.
Technology can be confusing and our teams of experts have it covered. From web site design, creating various portals, landing pages, computer networking, remote backup capabilities to Search Engine Optimization these guys know their stuff.
Perhaps you need a POS system that will give you the capabilities of remote access to each location and streamline operations. From restaurant or retail to mobile businesses we have you covered for point of sale systems.
Our marketing professionals will help when it comes time to advertise your Franchise offering. They can create: Franchise marketing collateral, various pieces for web advertising, print ad development for newspapers and periodicals, generate immediate exposure thru a managed Pay Per Click campaign and Internet portals that target a database of entrepreneurs looking to own a franchise (just to name a few).
You have everything done and are ready to start franchising. Do not be worried about qualifying Franchisee candidates. If you would like help in this area, we make it EASY. We will work with you to create your qualification process and train you and/or your staff how to follow up with all initial inquires to streamline potential Franchisees thru the qualification process.
From SBA to other forms of Commercial Financing including the ability to access 401K retirement funds (tax free), we have the lending professionals your potential Franchisees may need to fund their Franchise purchase. There are various types of lending options available in addition to registering your Franchise on the SBA Registry. When you team up with these professionals you will have the power to offer other resources making it easier for Franchisees to obtain funding.
If your business accepts credit cards, gift cards or you want to incorporate electronic check processing services our guys can get you the most competitive rates for your industry. Not only will you benefit, but your franchisees will not have to go through the headaches of having to shop around.
We offer our clients the ability to have a professional commercial real estate acquisition team working for them. These guys will find the space your Franchisee will need (if required) and has direct relationships with property management firms nationwide. They will help identify a location (based on your criteria), negotiate the lease and will streamline this process for your future Franchisees.
As a Franchisor, you will be requiring franchisees obtain certain insurance coverages. Whether it is general comprehensive liability, all risks coverage, workers compensation, business interruption, property, automobile liability or employer’s liability insurance our team will assist you in developing a package for your entire franchise system. Other types of disability insurance may be required for your franchisees and we can help you figure that out.
If you choose to have franchise applicants take a personality assessment profile as part of your qualification process we can help. Not only is this a personality assessment profile, but it can be customized to fit your business. This becomes proprietary and focuses on specific attributes you identify as being essential for a person to succeed in operating your business model. Profile is administered over the Internet and reviewed by a third party.
A Franchise System must put its best foot forward to attract franchisees and build a brand. To ensure you’re communicating a consistent message in a positive way, everything you write from marketing materials, operations manuals and press releases to website content must be professional in tone and error-free. Our experienced business writers/editors will help by taking this burden away from you.
Qualifying franchise applicants is extremely important. As part of that process you will need a quick, efficient and low cost method to obtain credit checks, criminal background reports, social security number verifications, etc. We have all these pieces and more in The Franchise Maker Screening Package made available to our clients.
We have added Paychex to our team. Paychex is a recognized leader in the payroll industry. They have designed products with flexibility in mind not just for you, but for your franchisees who may need payroll services to operate their business. Their goal is to be one of your essential partners, allowing you to focus attention on growing your franchise system.
