You’ve Decided to Franchise Your Company.
As you research into franchising your company, you’re faced with several decisions. Franchise development is by far the most important; however, you realize that franchising is another business and that soon you will need to manage the franchise sales side of the business. Is it as difficult as other people make it out to be, managing franchise sales?
Let’s first understand what managing franchise sales means:
- Decide where to advertise
- Monitor & Manage your advertising
- Keep your advertising message fresh
- Distribute your franchise marketing collateral
- Update your franchising opportunities website
- Effectively manage franchise sales brokers (if you use them)
- Control and track all franchise leads
- Talk with and qualify franchise applicants
Right now, you don’t have to make the decision of who is going to manage your franchise sales when you are not even ready to offer franchises. It is important for you to understand the various facets of franchising your business before you commit to a franchise sales and marketing strategy. Keep in mind that the franchise development process is separate from managing franchise sales and marketing. Don’t be fooled! Managing your franchise sales does NOT need to be outsourced before you are done with your franchise development. Build it first then sell it. In fact, we believe you can manage your franchise sales yourself!
Empowered Through Education
We will provide you with a thorough and well-executed franchise development process that will arm you with the knowledge you need to understand and execute franchise sales. We are going to teach you NOT to be dependent on third parties who simply perform the functions mentioned above and access the same resources that you can directly. You will be educated on what to do and how to do it, so that YOU can decide for yourself if you will manage your own franchise sales or outsource it. We’ll even educate you on how to select a representative to sell your franchises, whether that is someone you hire as an employee, or an outside contractor.
So after we take you through the franchise development process, you may have a company say to you, “Let us manage your franchise program. We’re going to manage all the sales for you (for a fee). We will be your franchise partner. No worries…you don’t need to do anything.” After your franchise development is completed, you will understand what that entails. And you will be better prepared to choose which direction makes sense for you.
For more frequently asked questions, please visit The Franchise Maker’s FAQ web page.
