You’ve probably heard the above comment (or something like it), more than a couple times…maybe from someone at a meeting, a mixer, or from a business owner you know.
It’s every business owner’s dream that their business will grow in different markets. However the challenge is “HOW”, without adding lots of overhead. When a business owner wants to, or simply needs to expand (because alone they can only do so much themselves), Franchising should be explored.
Here are a few concerns we hear business owners express when they realize the time is now to expand and how, in most cases, franchising is the solution.
““I want my business to go to the next level, but I can only do so much myself.“
When a business owner has limited time and capital to expand, in most cases the business owner feels frustrated and stuck. Franchising offers the best method of expansion because he/she 1) maintains control over how the business is to be operated; 2) specifies which services and products are allowed to be offered; 3) starts the branding and recognition process that is essential when entering into different markets; and 4) does not have to worry about hiring staff to run the business and manage them from a distance.
“I’m not able to expand into the market quick enough and I need to, because people are ALWAYS asking!”
In this case, the business owner has strong interest from clients and/or customers asking if there are locations in other areas. In addition, he/she is worried that their business idea could be snatched up by someone else (copycats). Well, it can happen. When an idea works, others want to leverage it. Enter Franchising: people want systems and proven successes. Franchising gives a wanna-be business owner easy entry into business ownership and a way for them to be a part of your business without being a competitor.
“I’m tired of training employees, only to have them quit and become my competition.”
Strong businesses focus on solid training. After all, it is the systems and processes the business owner has developed that ultimately make their business successful. Battling high turnover these days in not uncommon. So he/she ends up losing employees to other competitors, or worse, those employees start a business that directly competes with them. Why not give employees an incentive, an easy way into business ownership so they can learn from the best? With a franchise model in place, happy employees and satisfied customers can be the first to be awarded a franchise. Having this option is very appealing to employees and creates tremendous loyalty.
So when you are out and about, and you hear such comments and/or concerns from business owners, help them out! Connect them with The Franchise Maker and we will determine if Franchising is right for them!
