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What to Do, Open More Locations or Franchise?
October 20, 2011 by
The dilemma: You have said to yourself that you are ready to take your business to the next level. Your clients and/or customers ask you all the time if you have other locations. It is time for expansion but you’re not quite sure how to do it. So what is the best growth strategy for…
Finding The Perfect Franchisee
September 20, 2011 by
Let’s say you have finished all the steps to franchising, are now offering franchises and are looking for the perfect franchisees for your system. This is a very exciting time and as a new franchisor your focus is now on talking with applicants and bringing on qualified individuals as franchisees. When you start looking to…
Turn Your Business Into a Franchise with Expert Guidance
August 23, 2011 by
You’ve decided to turn your business into a franchise. After some research into the process you decide to “do it yourself”. You may be able to find or buy a template for the Franchise Disclosure Document (FDD). Seems simple, right? Perhaps it is a fill-in-the-blank style. Unfortunately, such templates do NOT address all aspects that…
Franchising and Building Trust MUST Go Hand in Hand
July 26, 2011 by
Trust is the Foundation. Retailers say the three most important elements to success are “location, location and location.” Experienced franchisors will say that the most important elements in a successful franchise system are building trust, being trustworthy and maintaining trust with franchisees. Franchising is more than just offering your products or services in other markets….
I Want to Franchise But Am Being Asked to Give Away Equity
June 30, 2011 by
So you are trying to figure out how do I franchise my business and you get BOMBARDED with all kinds of weird proposals. You think to yourself, “I want to franchise but I don’t want to give away any equity in my business!” Over the years some strange companies have popped onto the scene. Most…
Finding Franchise Locations: We Make it Easy for You
June 15, 2011 by
Imagine your franchise development is done and you are now ready to start awarding franchises. You have worked hard to franchise your business. You are now getting inquiries about your franchise from all over. You’re talking with applicants and bringing on some of these applicants as franchisees (see more about awarding franchises). In the future,…
What a Franchisee Gets for Their Royalty Payments
May 31, 2011 by
Many people realize that owning and operating a franchise is one of the easiest ways to become a successful business owner. As a franchisor, you will collect a one-time franchise fee. This franchise fee is intended to reimburse you for getting your new franchisee trained, setup and running their business (more on the franchise fee). In…
Why Franchising a Company is the Least Expensive Option for Growth
May 3, 2011 by
There are times when the best way to GROW a business is to add a new location or two. And if money isn’t an issue, then opening additional company-owned locations would be the best method of expansion for most businesses (read about the differences between company-owned growth and franchising). But it can get really expensive!…
There Are NO Stupid Questions about Franchising!
April 5, 2011 by
The decision to franchise is a big one. Are you asking the right questions? Over the last few years so many “drop ins” have entered the franchise development industry. Be watchful of deception out there and make sure you are talking with franchise developers. You need to ask the right questions about franchising to ensure…
Franchising is NOT Such a Big Mystery!
March 15, 2011 by
So you are doing your research and you think that franchising might be the direction you’d like to take your business. But nobody is giving you answers and explaining what is involved. You don’t understand what you need to do! NO WORRIES! We’re going to take away the cloud of mystery and cover the basic…
Write Yourself Into Franchising Success
February 15, 2011 by
As you begin your journey into franchising, you’ll likely be faced with many new and perplexing challenges. The Franchise Maker will help you with many of them, and we will suggest avenues for you to pursue to heighten your chances of being successful. That being said, you might wonder why writing would be of concern…
If I Don’t Franchise I May Be Missing Out
February 8, 2011 by
No doubt the idea of expanding your business and growing into different markets is something you have thought about often. However the challenge is HOW to do this without adding tons of overhead, without spending a lot of money and without the additional headaches of managing each location and employees. Perhaps you have even thought…
Learn How to Develop a Strong Franchise Public Relations Strategy
February 1, 2011 by
After franchising your business, you are going to want to promote your franchise opportunity. Public Relations could be a key component in your franchise marketing mix. Encyclopedia Britannica online offers the following lengthy definition for Public Relations: “Public Relations—Aspect of communications involving the relations between an entity subject to or seeking public attention and the various people…
Franchise Brokers vs Franchise Developers What You Need to Know
December 17, 2010 by
As you continue to research how to franchise your business and are seeking out franchise developers to help, you are bound to run into “franchise brokers”, although you may not even know it! A franchise broker is someone who may present him or herself as a franchise consultant, a franchise advisor, a franchise coach and…
Know What to Expect When You Start Franchising Your Business
November 16, 2010 by
Let’s take a journey. Imagine for a minute that you made the decision to start franchising your business and went through the franchise development process. You are now in a position to offer franchise opportunities nationwide (very exciting)! At this point your number one priority is to ADVERTISE. You quickly begin to realize that the…
Ever Wondered How to Become a Franchisor? Learn Here!
November 1, 2010 by
To Franchise or Not to Franchise Every successful business owner probably entertains the idea of franchising at some point or another. The simple truth is that any business and any idea can be franchised. Legally, all that is required of a business in order to franchise is the completion and filing of the proper documents….
Franchising: a Catalyst for Economic Growth
October 14, 2010 by
Franchising Boosts the Economy As the U.S. economy climbs toward recovery, many laid-off or fed-up Americans are taking control of their lives with help, in many cases, from Franchisors. Franchisors and their franchisees have created about 36,000 new jobs from January to July of this year, according to International Franchise Association figures. The rise in…
Tips for Franchising Your Business
October 5, 2010 by
The idea of franchising your business is very exciting and with the new year ahead, now is a good time for business ‘clean up’ in preparation for franchising. Here are a few tips how: Organize Your Systems Take some time to refine and organize those processes and systems that make up your business, especially those…
What is the Basic Difference Between a Business Owner vs an Entrepreneur
September 14, 2010 by
When thinking about franchising, it is important to know your mindset. Are you a business owner or an entrepreneur? In a business conversation, the terms “small business owner” and “entrepreneur” are typically used interchangeably as if they mean the same thing. So, is this a matter of semantics? Or is there an important distinction to…
What is the True Definition of a Franchise? What You Need to Know
July 29, 2010 by
At some point, every business owner says “I would like to franchise my business” and begins to entertain the idea of franchising. The simple truth is that any business and any idea can be franchised. Legally, all that is required of a business in order to franchise is the completion and filing of the proper…
You Work Hard Growing Your Business. Maybe It’s Time to Franchise It
May 16, 2010 by
When it comes to franchising your business, a few thoughts come to mind “It is scary, intimidating, expensive and it is not an option for a small business like mine.” I am here to tell you that is simply not the case. Franchising gives you the leverage to expand your business into other markets by…
Beyond Development: Funding Your Franchise Company
March 4, 2010 by
You mention having funds to support franchising activity. What amount are you talking about? The federal requirement is to show potential franchisees that as a franchising company you can support franchise activity. To some extent there is a common sense element to it… if you were looking to purchase a franchise, how comfortable would you…
Who Are Franchise Brokers?
February 2, 2010 by
In the franchise space you will come across a variety of different terms and it can get very confusing very fast. Before you know it, your head is spinning and now you are even more confused than when you started. One of these terms is “franchise broker”. So who are they and what do they…
What is the Purpose of Franchise Territories?
October 20, 2009 by
When franchising your business one of the key elements in the franchise development process is determining if you will be awarding a protected territory to franchisees (learn more about our strategy when taking you through the franchise process). So let’s take just a few minutes to explore franchise territories. Awarding a franchise territory adds a…
What is the Major Difference Between Franchising and Licensing?
September 14, 2009 by
We would like to take a minute to answer a very common question often asked: “What is the difference between franchising and licensing?” Bottom line is it boils down to control. It really depends on how much control you want to have over your operators. Traditionally a business owner (like you) wants everybody to operate under…
The Differences Between Franchise Fee and Total Investment
July 30, 2009 by
Oftentimes, when researching or talking about franchising, it is easy to get confused by the definition of a franchise fee and the franchise total investment. It is not uncommon for there to be a misunderstanding between the term “franchise fee” and “total investment”. In general most people get the two terms confused! Have no fear;…
Things You Should Know About Advertising For Franchisees
April 4, 2009 by
The whole idea of franchising your business is to award franchises, right? This means advertising for franchisees. Franchising is a steady and healthy industry that has proven to weather any economic storm. Especially now, when the economy experiences a downturn or in a recession (as history has shown) entrepreneurs come out of the woodwork purchasing…
Need Attorneys to Franchise: Don’t Worry We Have Them
January 16, 2009 by
By now you probably realize when franchising your business, you inevitably need to have attorneys involved. That thought can be intimidating and scary. It is no secret that attorneys can be difficult to deal with, seem to charge you for every minute of their time (even if it is a simple question) and, in some…
Franchising: Are You Committed?
December 8, 2008 by
Franchising your business sounds very exciting, but are you committed to making it work? Yes, franchising is simply a method of distribution to launch your business model into other markets. Yes, franchising is an accelerated path to brand you business without you having to invest in opening up satellite locations because instead, you have entrepreneurs…
Our Competitors In Major Trouble
October 2, 2008 by
I cannot stress enough how important it is to investigate the franchise development company you are thinking of using when franchising. It is very disturbing to uncover that some of The Franchise Maker’s competitors are facing serious litigation, tax fraud and are under investigation for deceptive practices. Yes this is all so true. Some of…
