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It is quite simple, our strategy is to build a franchise that is as unique as your business. If you are like most business owners, you want to grow but are so preoccupied with immediate issues that
you lose sight of your goals, objectives and most importantly your end game (read more about franchising
as a strategy to reach your end game).
If you are thinking about taking the next step and want to explore franchising your
business, having the right strategy in place will be one of the most important steps in reaching your goals.
We will show you How To Franchise with our step-by-step process that will result in a comprehensive franchise development program geared towards accelerating your growth nationwide.
Our goal at The Franchise Maker® is to ensure that when franchising, you do so with the proper structure in place that will help prevent litigation
and franchise failure.
We know what it takes to build a franchise and will hold your hand during the entire franchise development process. All we need from you is you,
so we can craft a franchise program that is tailored to what you want and how you operate your business. Strategizing your franchise program is much more than just having a vision,
forecasting and planning. Request Information
Franchising is a people business. It is the business of helping other people be successful in business. That means you have to be passionate not just about your business, but about the success of others. In order to achieve success in franchising, your franchisees have to be successful. That means really spending the time to help them setup their business and of train them on every aspect of running your business. A successful franchise program boils down to three elements: Structure, Support Materials and Training. We do all these things utilizing our proprietary franchise development process. We will teach, coach, mentor, guide and help you navigate these mysterious franchising waters while setting you up for success.
We will identify your deliverables and work on various projects
that will ultimately allow us to put together the required Franchise Disclosure Document
you will need to start offering franchises. We have a proprietary process that will allow us to custom build
your franchise program (see our Learning Center article on the custom approach
we take when franchising your business).
After all your business is unique and we believe your franchise
program should be customized to you and NOT a template. Our strategy is to put together a
franchise program that is easy for your future franchise applicants to read and easy for them to
understand so they don’t feel like they need to seek out an attorney to explain it all to them.
During our franchise development process you will learn how to explain and answer questions about your franchise program
yourself. From there one of our franchise attorneys, we have lots of them, will review, make any
necessary edits and/or changes and then file it all with the proper state agencies. Once you are
approved (you can read about Franchise Registration States some states are tougher), you can immediately begin to offer franchises.
Our strategy is to provide you with what
you will need to effectively organize all your best practices, processes and resources that
a franchisee will need to operate its business. It will be your responsibility to provide the franchisee with all the different tools you use when operating your business.
This means all the spreadsheets, forms and checklists that you created all of which attribute to your efficiencies. But wait Johnny there's more, it does not stop there. You also
need to provide the franchisee with all the advertising and marketing pieces you have created which include but are not limited to: brochures, promotional flyers,
handouts, advertisements, mailers and yep even the secret keywords that you use for digital advertising. You could stand there during the franchise training program
and pass these things out like a school teacher, but industry standards would be to give all this information to the franchisee in one comprehensive binder.
Yep, you guessed it, the franchise operations manual.
No need to worry because we will provide you with a comprehensive
franchise operations manual package that makes it easy for you to put together and use when executing your franchise
training program (no need to be scared about the franchise operations manual). The franchise operations manual package includes a franchise operations
manual, franchise pre-opening manual and tons of other pieces intended to help you collect
all of your trade secrets and put together your best practices in an organized and
professional format.
When working with you through our proprietary
franchise development program and the various projects we do with you, all these pieces
cross-pollinate nicely to create your franchise training program. As a franchisor it will be your responsibility
to teach the franchisee every element of your business. Not just how to perform the services or make the products, but all
the operational aspects of the business that you do behind the scenes. This includes your management style, advertising and marketing
strategies, administrative duties and of course how you track key performance indicators that helps keep your finger on the pulse.
When you think about it, there is a lot to teach a franchisee. But not to worry because we have developed a really simple process
that when we work with you will help easily identify all these elements of your business and nuggets of wisdom that you will
need to convey to franchisees during your franchise training program.
Our strategy is by
utilizing the structure of the franchise system we craft for you, not only will it identify
your franchise training program but it will also be a super simple road map for you to
follow when putting together your franchise operations manual (part of a package that we
provide to you). The franchise operations manual will eventually complement your franchise
training program because once you have awarded a franchise, then your strategy should be all
about execution. So what is traditionally seen as a burdensome project, putting together a
franchise training program and franchise operations manual, now becomes fun and much easier
than you originally thought.
Our strategy is simple and that is to put together a franchise program that is as unique as your business while also being attractive, affordable and franchisee friendly (we also look for a few key points when building a successful franchise).
This means that while we will add elements into your franchise program to protect your business and what you have created (such as to protect your methods, processes,
trade secrets, etc.), we will put together a franchise program that is not too onerous for franchisees.
Yep it is a fine line because there will be some absolute rules that franchisees
must follow in order to operate your business, but in our opinion it can be accomplished without excessively harsh control.
Afterall, when it all shakes out, you really want to have happy franchisees that are successful operators and singing your praises.
While we are talking about strategy let's talk about the
franchise qualification process and training you as a franchisor.
One of the most important
(if not “the” most important) part of franchising your business is how well you pre-screen and
qualify franchise applicants. No worries, we assist you in creating the interview and franchise
qualification process for those applicants interested in your franchise.
We will show you how to
handle all inquiries and pre-qualify your franchise applicants. You will be signing an agreement
with these people for a long period of time. So, taking the time to pre-screen and follow a
qualification process is essential and one of the most critical strategies to a successful
franchise system (see our article on "Identifying the Perfect Franchisee").
Part of the franchise qualification process may be a strategy that includes a Discovery Day. A Discovery Day is an opportunity for an applicant to learn about you and for both you and the applicant to “discover” each other. Discovery Days give your applicants an opportunity to come to your business, meet you, your staff and get to see your business in operation. We will determine if a Discovery Day strategy makes sense for you and if so provide you with guidance on how to put one together and execute it (see our Learning Center article on the topic of Franchise Discovery Days). After all, you may want to seriously consider having a face-to-face meeting with an applicant who is thinking about representing your brand in another market.
Our franchise development program strategy is a very hand holding
process. Our strategy is to walk you through the entire process to franchise your business
(one project at a time) to create a solid franchise system but most importantly one you
understand and are prepared to execute. Franchising your business is not a complicated and
with our proprietary franchise development process, teams of professionals and our resources
we make franchising your business less intimidating, less complicated and easy (read for yourself what our clients are saying).
Bottom line is our strategy is to make franchising
your business easy and non-intrusive while you are operating your business. Our intent is to
be there with you every step of the way as you journey down the road to franchise wealth.
"After a year of frustration and wasted time and money dealing
with an incompetent franchise assistance company, I made a great decision and called
The Franchise Maker. From day one Dave made me feel comfortable..."
[ read the rest ]
"I have to admit I was a little apprehensive to send payment up front with the anticipation that The Franchise Maker might take our money and not really provide the services we were expecting but we were definitely proven wrong. I was completely impressed with..." [ read the rest ]
"When we took a look at the video where Dave Waldman clearly explains the process of making a franchise we were sold. Dave was a straight shooter from the beginning. He told us what we could expect from him and that this would be a joint effort to complete the franchise process. Every concern we had "Uncle" Dave had the answer or he could get it....." [ read the rest ]
The Franchise Maker is a proud supporter of the Susan G. Komen Foundation to find the cure for breast cancer.
